Making Social Selling Work for You Once you

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She mistakenly posted it to a LinkedIn group, Calvert said. You can guess how that turned out. Is social selling just smoke and mirrors? This salesperson is not alone. I see this over and over again where a lot of time is wasted expecting activity on social media to generate sales but it doesn’t, says Calvert. I haven't seen a direct link to sales. People end up wasting their time and feeling disappointed. Vishak agrees. Few activities using social media directly impact sales, he said. My story about social selling is simple: Any sales innovation should be viewed as a tool rather than some type of revolution, says Weshak. We need to be skeptical when it comes to using social media and treat it as a tool just like a new system or email platform.

There is nothing magical about social media itself. How to Overcome the Odds of understand that social selling is just another tool you’ll realize that the strategy hasn’t changed just the platform. So you can learn how to use social selling to your advantage by Email Marketing List improving your existing sales skills. Go where your prospects hang out Don’t assume that just because most people are on social media that your specific prospects are there too let alone that they’re willing to work with potential vendors. That's a big if Veshak said. Assuming they are, please understand that not all decision makers will be available on all platforms just as you wouldn’t expect to find them at every meeting.



For example not a lot of senior buyers have been hanging out on but they might say on or. Just as you wouldn’t waste time or money attending every conference, be selective about where you spend your time and money on social media. Determine Prospects' Needs and Research Prospects' Needs Screening Prospects from the Start Gathering the latest information and understanding a prospect's needs has always been a critical component of winning sales. Social media didn’t invent this it just made it easier. One of my clients who sells promotional products such as custom shirts has a relatively small sales organization with maybe one salesperson and sales have been completely flat over two years.