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Digital marketing also translates into the creation of a new online brand identity, which promotes customer loyalty. Social media, for example, is an excellent tool for listening and responding to the needs of your audience . In , LinkedIn was the clear winner with its innovative engagement features and content sharing capabilities. It has become a way for sellers to build rapport/relationships with external partners and collaborators. A sort of virtual workers' square, where deals are concluded and new ones are opened. With the digital marketing sector, previously unknown professional figures are being created within companies, such as the content creator, the social media manager or the digital analytics specialist.
Figures that have increased the demand for the budget invested by a company for this sector, but which we can no longer do without, since investing in online marketing means investing in the very future of the company. Digital sales transformation Return to index The seo expater bangladesh ltd opportunities of digitalisation The COVID- pandemic has brought to light issues never examined before and has therefore also given us the opportunity to find different solutions compared to those in the past. These were challenging changes for the market, especially because they were sudden, but once the mechanisms with which to deal with them were understood, they brought great benefits to businesses.
Digitalization increases productivity Digitalization has made it possible to increase the productivity of companies without sacrificing the quality of the services offered. It allowed us to speed up processes and reduce management time and effort for each customer. All factors that improve the end user experience and add value to the bottom line. The great advantage of digital transformation lies in having allowed companies to innovate more easily, in order to remain competitive. This makes the divide between digital haves and have-nots much more evident.
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