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But, as with so much in life, social marketing does come with diminishing returns. You can’t post an absurd number of times and hope to see consistent results. You also can’t just post once a week and expect anybody to pay you the slightest bit of attention. So there’s a balance. And the only way to find the right balance for your brand is to test it. “If you’re only posting once a day, try posting twice a day for a week. And then try posting every other day. So if that makes a difference for your engagement.
Look at your overall engagement for the week, and figure Bahamas WhatsApp Number out what’s best for you.” – Taylor 6. Find new ways to interact with your community The next tip is all about influencer marketing – a hugely popular Instagram strategy. This tip is for those brands either lacking the money or the willingness to create these paid campaigns. Instead, why not look at your community – your fans, friends, and followers – and find ways to collaborate. Sandra gave us four great examples of content types that work well in these arrangements: Behind the scenes.
Take followers behind the curtain and show them “making of” moments from your latest products or marketing campaign. Encourage them to participate and respond, and build engagement this way. Takeovers: Let a partner, an employee, or even a customer take control and give their own flavor to your account. If actually handing over the account is a bit daunting, you could conduct interviews or close-up videos with people in your network, while still keeping you.
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