|
|
Your team can engage your audience with characters, situations and scenarios that generate empathy in people. For story messages, you can take a personal approach, writing as one of the team members. Or even a more serious impersonal approach, as if it were the company. The ideal is to create something that instigates consumer connection and makes them feel the blossoming of their emotions. 5. Custom prompts This tip is a complement to the article summary idea. After all, there is the possibility of creating a combination of personalized instructions for each type of lead, depending on their specific problem.
This strategy is even more effective than the one mentioned Phone Number List above, since it prevents your reader from wasting time looking at something they are not interested in. With emails like this, the likelihood of clicking on the links used is very high, as the customer will soon notice that there is a personalized selection that speaks directly to their interests. ADVERTISEMENT 6. Interactive content Interactive content is also a very useful approach. They are formats that require the active participation of the user and generate greater engagement, as in a dynamic conversation.
Infographics , content with GIFs and animations, videos, quizzes and other templates can be applied . In that case, your company can let its imagination guide it in creating a creative newsletter, as long as it makes sense to the buyer persona. Interactivity makes the lead have fun and, even without leaving the inbox, obtain a great experience in contact with the organization. From there, asking them to click on the links and follow the sales process is much easier.
|
|
發表於 13:45:39