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well-done analysis, it is essential that the company establishes what it is and represents, as well as what it wants to represent. For this, the concepts of mission, vision and values are widely used. Let's understand them: mission : the fundamental purpose of a company; vision : what she longs to achieve in the near future; values : the ethical and moral principles that the company agrees to respect . With these points well defined, there are various types of
analysis that can serve the purpose of evaluating the company's current approach Fax Lists and indicating possible alternatives. We're going to talk a little more about that throughout the text. First, let's focus on the structural pattern of the entire strategic analysis. he current strategic organization Analyzing the strategic organization of a company is like going to the doctor. The first step is to observe the internal and external agents and think about how they affect the health of the business. Internal factors involve aspects such as operational inefficiency, lack of employee motivation and financial limitations.
External factors, in turn, may include political and economic trends, changes in consumer habits , and the entry of new competitors into the market. Verdict on the efficiency of the current strategy Once the external and internal conditions have been identified, it is time to examine how they are influencing the development of the company . At that point, it is necessary to define the efficiency of the current strategy. This is achieved when the analyst asks himself the following questions: Is our approach being successful? Will the established goals be achieved? Are our strategies
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