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For service industries, mixed marketing campaigns are applied analysis based on Marketing 7P (Product - product, Price - price, Place - distribution, Promotion - promotion, People - people, Physical - facilities, Process). Content marketing strategy Content marketing strategy Content marketing strategy T valuable and meaningful content to attract customers to stay with the article, selected through the company's plan. The content is often built from service information, products, business activities, topics related to the field, etc. Competitive marketing strategy This strategy always focuses on activities to compete with competitors in the market. When implementing competitive strategies, your company needs to determine your position and that of your competitors to come up with the most optimal plan and effectively manage the strategy.
Loyal customers Customer loyalty strategy is built with the purpose of creating long-term Email Data relationships with customers who have purchased from the business. The company will easily motivate old customers to continue to come back and buy its products and services many more times if this campaign is well built. To do that, businesses need to build a reasonable strategy. Thereby creating interactions and lasting relationships with customers. Businesses can refer to programs to build close relationships with customers such as The North Face's point accumulation program: The company's scoring method is very simple: Customers will receive 10 points for every $1 spent at retail stores/online shopping sites, and 5 points when spent at outlet stores. These points can be used for future payments. In addition, The North Face also launched an application to help users manage points, buy new products, view point status, receive gifts... With these strategies, you can boost customers' ability to return to purchase. consumers and limit their ability to switch to competitor products.
Direct marketing strategy Direct marketing strategy Direct marketing strategy Direct marketing helps businesses promote interaction with customers . The process of contacting consumers helps the company have a clearer assessment of the advantages that need to be promoted, the disadvantages that need to be improved, and contributes to building the brand image of the business with the public. Digital strategy Marketing strategies under the digital boom are built more commonly through this platform. Specifically: Marketing is used to attract and convert customers naturally through valuable content. Using social networks as a potential sales channel, helps businesses promote interaction and connect with customers.
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