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Summary It's no secret that every beginner graphic designer has probably made at least one of the mistakes mentioned above. It is important to know a few basic rules and consistently follow them  the rest is your own graphic sense and a matter of taste. Don't let social media graphics mistakes hold you back. When designing graphics for social media you need to be constantly up to date as this is a constantly developing area. The willingness to follow changes and trends helps improve the quality of our projects and makes us forget about poorly designed graphics in social media.


Psychology in image and advertising activities  how to effectively develop a brand? CONTENTS What is brand image? Why is brand image important? Human perception in image and advertising activities Positive image and its deformation Australia WhatsApp Number Data  an example How do consumers evaluate brands and make purchasing decisions? The impact of advertising on consumers What should effective advertising be like? Important value  psychology in advertising! What is brand image? Brand image is nothing more than a set of characteristics attributed to the brand by consumers. They say that a brand lives only in the minds of its recipients.





All images associations and thoughts that appear in human consciousness about the brand are its reflection in the eyes of the recipient. The recipient is the person to whom the messages reach. He makes decisions about them using his senses. It is worth distinguishing here a few terms that are often confused and assigned the same meaning namely image personality and identity. The brand's personality is its socalled character i.e. hidden features that recipients notice and unconsciously evaluate which is based on their feelings. The brand's identity is its socalled appearance i.e. overt features that recipients can easily notice i.e. logo colors typography patterns layouts etc. The combination of personality and identity into one coherent .

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