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Features Snippets, or answer boxes, are direct and succinct responses to a keyword search. These boxes are intended to directly respond to the user's search objective without them necessarily having to visit a page. Google is increasingly interested in optimizing the user experience, that is, the faster the reader reaches what they are looking for, the better. This is how Feature Snippets or answer boxes emerged. These Snippets appear at the top of the SERPs, above the first organic position, which is why it was nicknamed position zero.
You probably remember when you were a child and you fought for the HT Lists first place in line to use a toy: “First”, “Second”, “Cerito!”. Of course, no one accepted it. But Google transformed "Cerito" into reality and today Snippets are as desired as the first organic position. How do Snippets work? What many still don't understand is how Snippets work. Google selects, among the best positioned publications, a short and direct answer to the question searched by the user. The criteria for selection are not yet clear, but we can identify some patterns to achieve some of those boxes.
Relationship with first place Apparently there is no relationship between Google's first place and Featured Snippets. You can see that in this screenshot: Despite that, most Snippets come from the first position. According to research carried out by Rob Bucci's team, of all the Snippets found, % come from the first place on search pages. Which means that % of the other answers found come from other Google positions. The number found by the Ahrefs study was exactly the same. Snippets are definitive answers to specific questions or definitions. Positioning pages, on the other hand, have different intentions: publications are generally complete responses with a greater amount of information for the user. That's why there is no direct relationship between a Snippet and first place.
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