|
|
Stamouli said that two years ago, she’d never heard of Klaviyo; now she’s on the platform all day, every day. On Google Trends, it's easy to see the momentum that’s built around Klaviyo recently. Source: Google Trends Both check the essential boxes... According to Dimond, all email marketing tools should do five things — and both Mailchimp and Klaviyo allow users to do them all: Send campaigns. You can send emails to your contacts with both email marketing tools. Obviously. Automate emails. Both platforms let marketers send emails automatically, triggered by different customer behaviors on a website or in an e-commerce store.
Create signup forms. Klaviyo and Mailchimp both let customers sign up for brand emails latestdatabase.com via a website, social media or pop-ups. Leverage segmentation. Both platforms let marketers separate their lists into segments: people who’ve bought before, for instance, or people in a specific country. Run an A/B test. Email marketers can use either tool to test two versions of an email, and see which one performs best. too: SMS marketing. Email and SMS marketing increasingly go hand-in-hand — and to say abreast of the trend,. Klaviyo has launched an SMS marketing tool users can try for free in early 2020.
Not to be outdone, Mailchimp acquired Chatitive, an SMS marketing platform, earlier this year. ...but take different approaches. Mailchimp and Klaviyo still have unique strengths and weaknesses, though. The differences are subtle, though — more about how detailed the data is, or how easy : How easy is it to create email templates? How detailed is the data? What data does the tool collect automatically? And how much does it cost? Stamouli and Dimond walked us through the softwares’ strengths and weaknesses. Pricing: Multivariate Calculus vs. Simplicity Budget is a common sticking point when it comes to choosing a new marketing tool, and for Klaviyo and Mailchimp, it’s their first big philosophical difference.
|
|
發表於 17:33:05