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Google Analytics allows you to monitor the number of visits, time spent on individual subpages, and analyze traffic sources that generate the most conversions. Moreover, advertising systems such as Google Ads or Meta Ads allow this data to be used to target ads . Meta Ads allows you to use information collected by Meta platforms Facebook, Instagram, WhatsApp to reach users based on interests, behavior, demographic data, etc. It also has functionality that allows you to independently import customer lists.
The collected data allows the use of such effective advertising techniques as remarketing . offer Read also Facebook Ads basic information about Facebook advertising Loss of advertising data potential consequences for ecommerce Since information Middle East Mobile Number List collected for marketing purposes is such a valuable enterprise resource, what can result in the loss of advertising data? Effects at the level of machine learning and campaign optimization Lack of data about users and events on the website may reduce the current effectiveness of the campaign or even the entire advertising account . Without constant access to data,
machine learning algorithms will not be able to properly adjust campaign parameters. This results in wasted budget on targeting uninterested audiences. Complete loss of data and the inability to restore it may have a negative impact on the company's financial results. Effects at the level of analysis, reasoning and strategy Correct and, above all, complete data is necessary to analyze trends, understand the market and make valuable decisions. Temporal gaps in data increase the risk of errors in future business analysis. Companies base their strategic decisions on inference from historical data. The lack of a certain .
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