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Questions Include a FAQ section on articles, product pages , and landing pages Use header tags strategically to direct Google (and users) to sections of your site that answer relevant questions. You can also use tools like Text Optimizer to research and optimize your questions . It helps you identify questions related to any search query and create content around them. Text Optimizer is a semantic research platform that helps you answer frequently asked questions and create content to answer them. Efficiency and monitoring of “On-SERP SEO” measures Finally, I'd like to summarize ways to diversify your content marketing strategy. Add videos and diagrams when writing articles If you were previously focused only on articles that moved prospects into your sales funnel, you need to expand your topic range to educate and inform your target audience. Buyer journeys are becoming increasingly complex and diverse. Therefore, your marketing strategy needs to be aligned accordingly.
That's good news for content marketers, as brands are demanding more content and content types. The job of a content marketer will become more integrated and exciting. But measuring and reporting that success becomes much more difficult. Landings and conversions on your site become more complex and hardeR Belgium Phone Number Data to analyze. If you're having trouble designing funnels with Google Analytics , tools like Finteza can help. Monitor conversion funnels across multiple channels and devices . This tool lets you set important conversion metrics and shows you which steps are missing traffic and where you can skip conversion paths. Finteza helps you monitor user paths on your site. It also helps you understand how users engage with your content.
You will be able to limit the results by traffic source and landing page, and will be able to deeply understand the effects of "On-SERP SEO" measures. summary Google search results are getting richer and more interactive , and your content marketing and SEO strategies must follow. It is no longer enough to target and monitor only the rankings of organic search results. You will be required to evaluate each search result as a whole. You should also look for ways to appear in sections of searches other than organic search results. The new standard is the strategy of optimizing the elements contained in a single search result screen as much as possible, and this is the core of On-SERP SEO.
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