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To put the whole thing through an example of seocracy: There is no doubt that the emotional heart of the agency is Julian's founding story . But: You can't exhaust this topic forever! And that's why the puzzle pieces that I already talked about above come into play. What concerns us are the small but nice “short stories”, for example about our employees, the beloved office dogs or our offline campaigns. Silja's anniversary post on Instagram For the five-year anniversary it had to be something very unusual. What should you think about beforehand? If you can't wait to get started with visual storytelling.
I advise you: take it slow with the young horses! First ask yourself a few more questions and Special Data most importantly – answer them honestly: Are my stories even interesting for my target group? Do the stories fit my company or brand? What visual options are available to me? Can I use attractive images or videos or do I have to have some created? Is my visual material exciting, emotional and encourages interaction? Can I manage to create a mental experience for the recipients with my stories? What message should users remember? Is what I want to tell really unique? Or do my competitors already have a thematically similar approach? If you can't answer all questions positively, you shouldn't simply discard the storytelling idea. On the contrary: consider whether you might be better off concentrating on other fundamental aspects of your company's history.
It often makes sense to ask employees, friends and acquaintances for advice. other points often appear relevant and feasible. 5 tips to get you started: Visualize your story! If your head is spinning and you don't know where to start at the moment, I have summarized my five most important tips for visual storytelling to get you started: Identify your brand story and think about how and where you want to tell your founding story. Think about which pieces of the puzzle surrounding your company's history are suitable for being presented on social media (for example: employees, office dogs, social commitment, sustainability, environmental awareness, etc.). You should always keep the common thread or a well-rounded whole (story universe) in mind. Think about which social platform(s) you want to use for your short stories.
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