Even though we are in the field I always remember there are people behind the business. Our content while optimized for SEO is first and foremost authentic and provides educational value to our recipients. We want to build a lasting relationship not a one-time transaction. We understand the role emotions play in the buying process. This attitude accompanies every aspect of our marketing activities. Which metrics do you think are most important when evaluating the effectiveness of marketing and e-commerce campaigns.
If we want to evaluate the effectiveness of a marketing campaign we have a range of metrics to choose from but let’s start at the beginning… with the definition of goals. First the specific goals we want to achieve must be assigned to each activity and we must understand what we want to achieve and wh Rich People Phone Number List ere we are going using our resources (which are not unlimited). Let’s remember that these goals must be SMART – measurable achievable realistic and time-based. We assign a to each goal we monitor such as clicks in email open rates conversion rates SMS interactions (likes comments) time spent on the site etc. In the world of e-commerce metrics like average basket value and rejection rate are very important.
Each campaign is specific so it's necessary to tailor metrics to its unique goals. We regularly collect and analyze data and create campaign reports which allow us to understand which campaigns deliver the best marketing results. We then compare them to the ROI and we are then able to fully assess whether we have achieved our assumed goals what changes we should introduce and whether it makes sense to continue these activities. At we place great emphasis on the personalization of communications which is extremely important to the end recipient. I want the content to be relevant and make the recipient feel like they are readingwatching something about them their challenges and needs.
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