|
|
Anchor text given to links from inside and outside the site Search queries for which the page specifically ranks Search queries actually clicked on search results Key phrases extracted from social bookmark tags With the continued growth of mobile search , sitelinks and their headings are becoming increasingly important. Why sitelinks are essential for mobile conversions Google introduced sitelinks in 2006 . At the time, it was only listed at the bottom of the top search page for navigational queries. Google has made a number of changes over the past decade, including putting multiple sitelinks in a single line at the bottom of search results and displaying sitelinks on pages other than the homepage .
And when it comes to conversions, the most important change, Enhanced Sitelinks, is happening on mobile. Enhanced sitelinks were first tested in 2017 and then rolled out at scale. Users can now browse the site and access various pages within the site directly while still on the search results. *A consistent India Phone Number site structure is required for expanded sitelinks to be displayed. Extended site links A clear and consistent hierarchy is essential, especially for e-commerce sites. REI, which receives 1.9 million brand queries per month (according to Ahrefs data), is an example of what happens when your site is unstructured.
REI site link First, when I searched for women's clothing, there were no site links. And when you try to buy men's products, there are no extended site links to narrow down your choices. However, this is not because REI doesn't have a page for various menswear items. REI Men's Wear Mobile Page This is because these pages have a flat site structure rather than a nested hierarchy. ■Men's clothing site link URL: g ■Sample product category URL:second company to offer CRO in the United States, and we would like to introduce some of their know-how.
|
|
發表於 16:44:36