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Oexecute on your social networks? Understanding how to act in each of them is something that social listening allows you to develop. As I mentioned before, it's not about being on all social networks but rather the ones that make sense for your company and your buyer persona . Optimize the content created With social listening you will be able to not only follow what is said about your content, but also measure its impact, recognize influencers for your brand, identify

what type of format produces the most interactions, at what time to publish it, Iran WhatsApp Number Data among others. Provide useful information for your digital marketing strategy Social networks are part of every digital marketing strategy. With social listening you will be able to see the impact it has on the corporate image of your business, the reputation and recognition it has in the sector from the point of view of consumers active on the networks. Steps to carry out social listening ADVERTISEMENT It is not just about carrying out the routine activity of publishing and being attentive to the comments of visitors or followers of the page. Going further in strategic terms, with specific





actions, is what makes social listening effective in everything that happens on social networks and that indirectly or directly affects the interests of your company. Some of these actions are: Aligning a protocol with the customer service team that allows them to know how to provide the best experience through this channel is not about giving generic chatbot-style answers, but about being % available to provide all the available information. Collect data regarding positive or negative interactions with the brand (promoters and detractors). Follow up on the PQRs that were communicated through socia