In all its complexities and nuances

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HIS OTHER ARTICLES Google SGE: Search Generative Experience, a future opportunity for SEO? AIO: How artificial intelligence optimizes natural SEO strategies SEO Strategy: Optimize your SEO Strategy! See everythingGoogle NLP: understanding Natural Language Processing and its use by the search engine! Published on March ,- Updated on July ,ByAndréa Bensaïd Consultant in natural and social referencing in Paris. I support companies of all sizes in their web visibility strategy.

To this end, the algorithm uses recurrences, patterns and correlations to break down human language and then extract meaning from it. The constituent elements of discourse are categorized and segmented, words and groups of BTB Directory words are separated and assigned functions according to their morphology. So the program is able to distinguish a nominal group, a conjugated verb, different clauses, complements, a person, a gender, a number, etc.

Several methodologies are taken into account the analysis of the frequency of terms, the comparison of the occurrences of a keyword in proportion in several texts of the same corpus, the study of the context, etc., as well as multiple levels of language processing: lexical analysis, syntactic analysis, semantic analysis, pragmatic analysis. This is exactly how we find it in Google's applications of NLP, like its BERT algorithm.