So any mistakes made during setup reduce efficiency and cost your money. When performing setup you should avoid the following mistakes lack of specifics and unique selling proposition; use of information that has nothing to do with reality embellishment promises of non-existent discounts etc.; using links that lead to the main page of the online store and not to the product card. The user will not waste time searching for the product he likes but will simply leave the site; lack of separation of advertising campaigns which entails a discrepancy between advertisements and the interests of target clients and the platforms on which they are displayed; lack of mobile version of advertising.
The percentage of traffic from mobile devices is regularly increasing. The errors listed are the most common but there are many more problems that you may encounter during setup yourself. How to set up contextual advertising is it worth doing it yourself the setup mechanism mobile app development service in yandex and google is the same; at the first stage you need to register and gain access to the advertising account. Next you should proceed according to the following scheme creating a campaign; setting up a display strategy (an automatic mode is provided for beginners) and targeting; creating advertisements; payment and launch of campaigns.
Setting up contextual advertising for an online storebefore launching you need to do a lot of work forming a portrait of the target audience choosing keywords and negative words. You will have to write advertisements select pictures and other types of additional content. The immediate result depends on the correct execution of each step. Self-tuning will save you about thousand rubles. – this is a plus but it will not protect against errors and low efficiency – this is an absolute minus. The price of contextual website advertising is quite high; it is better to order the setup from professionals if it is necessary to prevent any risks.
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