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ShapanM33Q

Determine goals Building Buyer Personas Discover keywords and topic clusters Analyze existing content for gaps and opportunities Determine the topics for the editorial calendar Capturing competitive intelligence Segment your contact databases Identify the most potentially convertible companies and contacts Predict paths and conversion points along the buyer's journey Predict the loss of a customer Prescribe marketing strategies and tactics Allocate digital paid budgets by channel and audience 2. Production: Creation, curation and optimization of content, including blog posts, emails, landing pages , videos and advertisements Sketch social media updates. Write data-driven content Optimize content for search engines Take care of the content Develop advertising copy Write the subject of the emails.

Write promotion sales email workflows Convert speech to text and text to speech Image recognition, categorization and auto-tagging Analyze (and evaluate) text for grammar, sentiment, tone, and style Design websites 3. Customization: Personalize customer experiences intelligently web designs and development service and automatically through email, product and content recommendations, AR/VR and web experiences Recommend highly targeted content Provide product recommendations in advance Personalize content, offers and web experiences with images, text and CTAs Engage users through bots and chats Publish contextual ads based on user history and compatible data Answer voice and text questions Provide personalized search results Identify and optimize email sending time.



Promotion Manage cross-channel and cross-device promotions to drive engagement and actions, including audience targeting, social publishing, and paid digital media management Adjust digital advertising spend in real time by channel and audience Optimize cross-channel campaigns Test headlines, landing pages, images and creatives Schedule shares on social networks Improve email delivery Run retargeting ads 5.Performance: Transform data into intelligence through automatic insights and use it as a resource to optimize performance. Score leads and continually adapt lead scoring Monitor activities and results Discover insights from analytics Predict performance Write reports on company performance.