|
customers you want to reach, and you should not position your brand identity to cater to them. 21. Who do you want to be in five years? expect. Purpose is also part of your brand identity. SMART GOALS A common mistake newbies in the business world make is trying to build a company based on time-sensitivity—a flash in the pan. You may want to capitalize on trending interest, but you want your overall brand to be immune to when that interest fades. Otherwise, you either have to move to another project or rename it to keep up with the times.
22.What is your internal culture? Above, I mentioned that how your aud Telegram Users Number List ience views you will reflect your actual values, not the values you put on paper. The same goes for your company culture. For example, a company that promotes inclusion will be underwhelming if its workforce is 95% male. Cultural Marketing Your brand image needs to thoroughly penetrate your company. 23. Do you have a gimmick? Some brands have some gimmick, key driving point, statement or slogan that they come back to again and again. Slogan Examples A slogan, a motto, a slogan.
Do you have one? It’s okay if you don’t—not all brands have or need one—but it can symbolize the brand identity you’ve established (if it exists and is effective). 24. What is your emotional resonance? What emotions do you want to capture in your audience? Do you want people to feel reassured that they can use you to solve their problems? Do you want to relax them and make their lives easier? Do you want to embody strength and motivation, encouraging them to keep moving forward? Your emotional resonance will underpin every bit of identity marketing you do.
|
|